What changed
since we sold it?
Guest counts, menus, timings. The latest version can hide how far an event has moved from the original plan.
FOR FULL-SERVICE CATERING TEAMS
The plan changed.
Know what it costs.
More guests. A later finish. A new menu.
Bring the change, the cost, and the decision together—while there’s still time to act.
Help shape All Day. We’re starting with one real event.
SMALL REQUEST. REAL CONSEQUENCES.
One more hour.
A different margin.
A late finish means more than moving a time on the event plan. Explore what it means for the numbers.
GOOD HOSPITALITY STARTS BEHIND THE SCENES.THE CHANGE BEHIND THE NUMBERS01 / 01
EXAMPLE EVENT
Revision 04Friday reception
“Can we finish an hour later?”
Service extended from 10pm to 11pm.
Estimated additional cost$1,200
- Additional staffing
- $900
- Beverage service
- $300
COMPARE A RESPONSE
Projected contribution
$9,000$7,800
Absorbing the extension reduces contribution by $1,200.
Operations → Sales
Commercial decision to reviewPending
Commercial decision to reviewPending
Illustrative concept · $30,000 revenue / $21,000 baseline direct costs.
Estimates require review. Proposed charges are not approved revenue.
One event. A shared view.
OWNERS & GMsOPERATIONSEVENT SALESFINANCE
THE GAP BETWEEN PLAN AND PROFIT
A revised BEO is
only half the story.
The event plan gets updated. The financial consequences still need to reach the right person.
What changed
What have we
already committed?
Staff booked. Food ordered. Rentals confirmed. A small request can affect costs across the whole operation.
Who decides
what happens next?
Charge, absorb, or adjust the plan. Make the choice explicit, and follow it through to the final bill.
A CLEARER WAY THROUGH
From “one more thing”
to a considered decision.
We’re building All Day around the tools and decisions your team already uses.
See the revision.
Compare the original and revised event plan. Keep the source beside the change.
Understand the impact.
Connect affected costs and commitments. Show the assumptions—and what’s still unknown.
Make the call.
Give a named owner the context to charge, absorb, or adjust before the decision window closes.
Follow it through.
Keep approval, invoicing, and payment distinct. See what the decision actually delivered.
Your team makes the decision.
All Day is being designed to make the reasoning visible, with human review before financial or operational action.
FOR THE WORK BEHIND A GREAT EVENT
Keep the hospitality.
See the consequences.
Sometimes you absorb the cost. Sometimes you change the plan. What matters is making that choice with the full picture.
BUILD ALL DAY WITH US
Start with one
event that changed.
We’re looking for full-service catering operators to help test the idea against real work. Bring a recent event. We’ll walk through its revisions, costs, and commercial decisions together.
A focused conversation. Your team checks the assumptions.
THE FIRST CONVERSATION30 minutes.
30 minutes.
A real example.
- 10 min
Walk through a recent late change.
- 5 min
Explore the All Day concept.
- 15 min
Compare it with your process and agree a useful next step.
Best fit: teams where sales, operations, and finance share responsibility for event outcomes.
A few things to know.
Is All Day available today?
All Day is an early product concept. We’re inviting operators to help validate the workflow before a broader release.
Will this replace our event software?
The intention is to work alongside your event planning, staffing, purchasing, and accounting tools. Initial reviews can start with shared records. Specific integrations will follow validated customer needs.
What would you need from us?
Start with a conversation about a recent event. For a deeper review, we’d agree access to relevant plan versions, change-pricing terms, the final invoice, and available cost evidence. You control what you share.
Does every change need an extra charge?
No. Absorbing a cost can be the right commercial decision. The goal is to understand the impact, make the choice deliberately, and record what happens next.